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How to manually ask for Google Reviews?

Let's take it from the top.

The most straightforward way to ask your customers for a review is to email them after purchasing your products or services personally.

What to include in the review request email?

Step 1 – Make it personal

  • include customer name
  • tailor to your customer and your brand
  • include the service or product they purchased

Step 2 – Keep it simple

  • do not include other marketing info
  • include a direct link to the review page
  • add a clear call to action

Step 3 – Show your gratitude

  • be polite and show appreciation
  • thank them for taking the time to leave a review
  • include the service or product they purchased

Step 4 – Timing is everything  

  • give the customer time to experience the product
  • email the customer during business hours
  • focus on happy customers first

Sample Reviews Email Requests

Hi John,

Michael Plumbing's provided an upgrade to your house's hot water system, and we would be extremely grateful if you could take a moment to let us know how we did.

Your feedback is important to us in ensuring we are providing the best service to our valued customers.

Write A Review {link to your reviews page}

Thank you from Michael Plumbings.

Dear Jane,

Thank you so much for choosing Mike's Auto Group to supply your vehicle.

We genuinely appreciate feedback from our guests, and so we would like to receive news of your recent vehicle purchase from us.
Please click on the link below and tell us bout your experience.

Leave Feedback {link to your reviews page}

Kind Regards

Mike's Auto Group

Pros and Cons of Manual Reviews Follow-ups



  • Very simple to implement – just send emails
  • No 3rd party tools required
  • Personalized approach
  • Free – if you don’t value your time
  • Selective – only follow up happy customers


  • Time-consuming – manual labor
  • Hard to track – no reporting
  • Not scalable – only suitable for a small volume of customers
  • Expensive – if you have to pay staff to do it
  • Inconsistent – no guarantee everyone will be followed up.

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If your time and your business reputation are worth more than $1.50/day. Then automating your reviews is the smart way to grow your business.

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